FEATURED: The RSC and Adobe Join Forces


  Today, the Royal Shakespeare Company (RSC) and Adobe announce a partnership designed to champion creativity in education.

  This strategic partnership aims to bring digital and creative skills to the fore across one of the most internationally loved and timeless classroom topic: Shakespeare.

  This year, it is estimated that around 2 million children in the UK alone will learn about Shakespeare in school, with approximately 600,000 taking an exam involving his work. This long-term partnership between the RSC and Adobe will highlight the need for industry to support educators in bringing additional digital skills, creativity and creative problem-solving, increasingly needed in the workplace, into their everyday classroom practice.

  The partnership will address a means of integrating creative problem solving into the classroom via a series of initiatives throughout 2019 and beyond.

  Each year, the RSC tours a ‘First Encounters’ production around UK schools. Young performers from across the country join a professional cast in a unique collaboration between the RSC, our Regional Theatre Partners and Associate Schools. These popular and engaging adaptations are 90 minutes long, use Shakespeare’s original language and ask audiences to participate in the story. They are a fantastic first step into Shakespeare for children, families and schools.

  This year, Adobe will co-present the 2019 ‘First Encounters’ tour which, for the first time, will include a digital learning experience through Adobe Spark and Creative Cloud. Teachers will also receive free teaching resources full of creative exercises and ideas combining Adobe’s cutting-edge technological expertise with the RSC’s unique rehearsal room approach to teaching Shakespeare. Giving teachers an understanding of how to use the techniques that RSC actors use in rehearsals to unlock Shakespeare’s language and plays, the resources will also integrate Adobe’s creative tools including video, production, graphics and animation. In turn, for students who are native content creators, it gives the opportunity to explore their creativity around a core subject.

  Mala Sharma, VP & GM Creative Cloud at Adobe, said: “As an industry it’s our responsibility to ensure teachers have the resources and support they need to make creativity a core part of the curriculum to ensure the success of the next generation workforce. Adobe does this through technology and programs to promote creativity for all. We are proud to partner with the Royal Shakespeare Company to empower teachers to infuse creativity into the classroom.”

Jacqui O’Hanlon, RSC Director of Education, added: “The RSC and Adobe believe that creativity and the arts should be an integral part of every child’s education regardless of where they live, where they go to school or perceived ability. The RSC works with thousands of teachers, children and schools up and down the country and has always known about the transformative and life-enhancing power of the arts. Increasingly research – including our own Time to Listen study – has shown the special power that arts subjects play in developing creativity in young people as well as improving well-being. The ability to think critically and creatively is at a premium now in terms of workplace skills. But this work is about so much more than that. The arts make us think deeply about what it is to be human. They encourage empathy, help us develop tolerance and show us new ways of seeing ourselves and the world around us. These things are essential if we want to equip young people, not just with the skills that they need to succeed in the workplace, but with the attributes they need to find their place in the world and contribute positively to their communities and society at large.”

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